Quantative And Qualitative Data - Positives + Negatives

At the start of my research I decided I wanted Primary data to be Quantative data. As I feel I can be making more generalising choices for my magazine. I think it be more reliable as well as I can easily group answers, and expand on what the public desire.

Quantative Data is numerical data, shown in graphs, chart or percentages. In media often used for sales figures, audience profiles, profits, Circulation and Readersh Figures.

Positives :
- Can Group Data Easily
- Straightforward Answers
- Need Little Research And Time
Negatives:
-Results Are Limited
-Theres No Human Emotion Shown
-Helpful Data May Never Be Collected.

Qualitative Data includes written or verbal answers, there in much more depth and expanded on. They give a deeper insight of the audience emotions and reaction to the question. In media, it is often used to

Positives:
- Produce Much More Richer And Indivdual Data
- Enable Human Behaviour To Be Understood More Clearer
- Is Flexible And More Responsive
Negatives:
- Be Difficult To Group Or Show Pattern
- Time Consuming, Reviewing Audience Responses
- Can Create A Huge Amount Of Data